Though podcasts on everything from sports to true crime are popular, and some of the larger banks do have them, they’re not yet standard among community banks.
For those that do invest in the time or equipment, including Community State Bank and northeastern Wisconsin’s Investors Community Bank, they’re finding this marketing channel is a way to build relationships, answer topical questions and fill a need.
Here are 10 podcasts to try in order to get a feel for what other offerings are on the table.
Main Street Banking: A Podcast for Community Bankers
Created by Barret School of Banking, this podcast covers everything from culture and banking to ag lending updates to the state of community banking.
This Month in Banking
Consulting firm The Kafafian Group asks and answers questions like “What makes a great community bank board?” and “Is it time to start a new bank?” in this monthly podcast described as a “discussion with colleagues and other industry thought leaders.”
ABA Banking Journal Podcast
The American Bankers Association features guests from a variety of banks talking about what it calls “unique business strategies, regulatory updates from D.C., and fun banking stories.” This month’s topics include relationship banking and cross-selling in a community bank environment.
This podcast features banking and fintech experts talking about technology and other innovation, including Independent Community Bankers of America’s ThinkTech Accelerator Program. It’s produced by the accounting and advisory firm Porter Keadle Moore.
The Purposeful Banker
Designed for bankers working in commercial lending, this podcast produced by firm PrecisionLender covers topics such as what community bankers can learn from the demise of the National Bank of Delaware County to six lessons from a successful bank.
Focused on retail banking, this Consumer Bankers Association podcast features CBA experts and guests from banks and other organizations on topics such as industry risks and legislative priorities.
The Bank Account
Produced by financial services law firm Bryan Cave Leighton Paisner, this weekly podcast covers banking news and such topics as bank-fintech partnerships, deal certainty and regulatory reform.
Meant for “for financial services movers, shakers and curious minds,” according to its description, the podcast is produced by 11:FS, a digital financial services consulting firm. Recent topics have included banking in the age of fintech.
Produced by financial technology and regulatory compliance provider CSI, this podcast focuses on fintech while talking with banking and other financial services experts. Episodes include “The Fine Art of Customer Acquisition” and “Starting a Bank from Scratch.”
Bank on It
Featuring interviews with fintech leaders who have what are described as “remarkable stories,” the podcast is presented by the Carpenter Group, a marketing firm that works with financial services, technology and professional services clients.