Shazam touts advocacy, new services in marketing Forum
The rules that govern the use and cost of a bank’s debit card program are written by a small group companies and these rules set the terms for cardholder access as well as the costs borne by a financial institution. In its effort to support its customers and re-balance the power wielded by the largest players in the arena, Johnston, Iowa-based Shazam made a strategic decision to engage in advocacy on this and other issues. [Continue]