It’s happened to us all. You’re waiting in a long, slow line at the supermarket. You’re finally next. You start to envision the outside world again, sensing you will soon be on your way. Then it happens: The person in front of you takes out … gulp … a checkbook.
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With the significant amounts of ink and dollars being spilled on digital transformation, especially over the last two years, many banks still aren’t seeing the ROI promised to them. Many are asking: Is “digital” just a pipe dream to sell tech or can it actually deliver? The problem often comes down to a common mistake of repurposing business-to-business solutions for consumer-facing banking rather than offering a consumer-first experience. [Continue]
Environmental, social and governance policies have increasingly become a focus of bank investors, regulators and customers. Bank boards must work collaboratively with management to create a framework to implement these policies, including board committee composition, risk identification, goal-setting, performance measurement and disclosure of sustainability practices. [Continue]
Finding new sources of loans can require a bank to examine markets it hadn’t yet considered, explains Melissa Marsal, executive vice president and chief operating officer, West Town Bank & Trust in Raleigh, N.C. Marsal describes how her bank partnered with RiskScout to identify and work with the hemp industry. [Continue]
How do you choose a social media channel? Who should you target? What do you say? All great questions. Unfortunately, there is no “one size fits all” solution to this age-old problem. Although the shift to primarily digital marketing has provided new and exciting opportunities to reach customers and prospects, it also brings competitive challenges and ever-changing platforms and algorithms — converting today’s marketing from art to science. [Continue]
All of the banks we work with must do outbound lead generation and relationship building and many do not have the luxury of filling their sales pipeline with inbound leads. Like most things, if you have a plan and stick to the plan, outbound selling will be more effective. If you are a sales leader or a salesperson in need of an outbound prospecting strategy, here are 7 steps to improve your success. [Continue]
Your bank probably uses at least one — if not many — SaaS products. Software-as-a-Service providers have exploded over the past several years and come in every variety imaginable, from e-signature platforms to many core accounting providers. The vendor assumes the responsibility of hosting the product in these subscription-based, web-based models. What about Banking-as-a-Service? [Continue]
Brian Love, head of banking and fintech at Travillian, invited financial institution legal advisor Stan Orszula, partner at the law firm of Barack Ferrazzano, to comment on how banks can adopt tech strategies and better attract talent. Orszula also shared his thoughts on what’s trending in banking. [Continue]
Cybersecurity fintech Sequretek was recently named one of the ICBA’s 2022 ThinkTECH partners. Co-founder and CEO Anand Naik weighs in on today’s ever-evolving digital threats and latest developments, from balancing security with remote access for employees working remotely to the role of artificial intelligence and machine learning. [Continue]
Banking is a unique industry in that “everyone needs it,” yet there is a wide range of how customers interact with financial institutions. Digital solutions are the bare minimum expectation; building bank loyalty will come from becoming a trusted source for all banking needs — including financial literacy. [Continue]