Heritage Clubs International, the peer group marketing organization for community bank clubs, hosted its annual conference March 21-25 in Rogers, Ark.
The conference brought together bank club directors from 13 states, along with tour operators and travel suppliers from around the country.
HCI hosted two speakers from Mills Financial Marketing of Storm Lake, Iowa. Senior Account Executive Stacy Sporrer discussed trends in customer demographics, with a focus on baby boomers. Mills Financial President and Founder Becki Drahota focused her presentation on “Closing the Sale” for membership growth and cross-selling success. . . .
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