Family experience guides Nebraskan through downturn

Lori Schneider has some perspective on financial crises. The fourth-generation Nebraska banker remembers her grandfather talking about the seven hometown banks that shut down during the bank holiday of 1933. Only Schneider’s Plattsmouth State Bank reopened.

Now, as then, survival—to say nothing of success—depends on what Schneider described as “pretty basic principles,” especially the Cs of credit.

“They were good then and they’re good now, and once you get away from those pretty basic principles you’re probably going to get yourself into trouble,” Schneider said.

Schneider started working in the bank as a teenager . . .

This content is only accessible to members with a current subscription. If you are a subscriber but don't have online access, please contact us at 952-835-2275.

Purchase Subscription