Brookfield-based First Missouri Bank recently changed its name. In rebranding to Verimore Bank, the north-central Missouri bank intended to deemphasize its location in order to highlight business and consumer products. The name Verimore translates to “truth and trust plus more,” representing the services and products the bank has offered since it opened 88 years ago, the company said.
The name change is also intended to reflect an increased focus on serving customers both inside and outside of Missouri. Four Verimore branches are within 30 miles of neighboring states. The bank, which recently updated its mobile banking technology, plans to add banking capabilities and conveniences for clients.
“Our rebranding to Verimore Bank is the result of time spent asking bank customers, employees and community leaders about what we do well, where we can improve, and what sets us apart,” said CEO Kristie Stuewe. “In response to our customer research, changes will be about offering more big-bank capabilities to our commercial, agricultural and household customers, while continuing to deliver on the relationship-driven service they’ve come to expect.”
The $377 million Verimore, which is maintaining its current staff and local ownership, is sponsoring events over the next six weeks to commemorate the rebranding.
Established in 1934, Verimore Bank has five branches in Missouri, in Brookfield, Eagleville, Kearney, Milan and North Kansas City.