Kevin Karrels was named executive vice president – head of consumer banking for Heartland Financial USA, Inc., Dubuque, Iowa. He joined Heartland on March 19.
Karrels has 21 years of financial services experience, starting as a head teller. He joins Heartland from First Tennessee Bank, Memphis. He most recently held the position of senior vice president – digital channel executive of consumer banking.
He has extensive knowledge of consumer banking and sales management, and has been involved in all aspects of banking, from regulatory compliance to strategic initiatives. He also developed an integrated financial experience for nearly 200 banking centers. Karrels has a bachelor’s degree in marketing from Auburn University, Auburn, Ala.
“Kevin brings a strong combination of results-driven leadership and impressive consumer banking expertise to our company,” said EVP Lynn H. “Tut” Fuller. “He will fill a key role in our organization by ensuring our consumer customers experience exceptional service and banking solutions, both in-branch and online. The tides are changing related to technology, and Kevin is the right person to propel Heartland on that evolving journey,” Fuller said.
The $11.5 billion Heartland has 11 different charters across the country.