The Independent Community Bankers of Minnesota has rebranded as BankIn Minnesota.
According to the Edina, Minn.-based consulting firm Mercury Creative Group, “this new name gives the organization the best chance of sustained growth in the current environment and for years to come. BankIn Minnesota is not only a name but it is a call to action for the public and everyone that sees their name and hears their message.”
The rebranding allows members to drive public awareness to their communities and across the state, according to BankIn Minnesota. “Our industry is highly-competitive and rapidly evolving, and we feel this name gives our organization the best chance of sustained growth in this environment and for years to come,” the association stated.
The full transition to the BankIn Minnesota brand is expected to occur in the coming months.
“We look forward to working with every community bank in Minnesota to bring even more independence, inspiration and involvement to their businesses and their communities,” said President and CEO Jim Amundson.