Connection is an important theme in Lesly Couper’s career. A casual connection to the soccer team her husband used to coach gave Couper the pivotal job lead that got her out of ad agencies, where she worked as a graphic designer, and into the marketing department of a bank. Her current mission is to make customers feel connected to a bank they “can actually like” – Rockford, Ill.-based Alpine Bank. She has spent a large part of her nearly four years at the company connecting that ambitious mission to the customer- and community-service habits and standards of the . . .
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