Matthew Greene joined Ionia, Mich.-based Independent Bank Corp. as senior vice president, chief marketing officer.
Greene has 17 years of marketing experience. He has a bachelor’s degree from Western Michigan University, Kalamazoo.
“Greene is an accomplished executive with a winning mentality and extensive experience in digital marketing, customer relationship management, strategy development/implementation, revenue generation and operations excellence,” the bank stated.
“Greene has built a track record of excellence in leading all aspects of the marketing stack, including development and execution of brand vision campaigns to engage new segments and generate leads.”