Marketer freshens brand, helps build new customer base for Wisconsin bank

Laura Pomerene, the marketing director at First National Bank and Trust Company, Beloit, Wis., isn’t a “rising” star to Brian Bisbey, Pomerene’s manager and the bank’s chief operating officer. “The rising part has happened,” said Bisbey, who has worked with Pomerene for 10 years. “I think of her as a star.”

NorthWestern Financial Review is honoring Pomerene as a Rising Star in Banking for 2014, along with five other bankers.

Pomerene earned recognition at the bank for taking the initiative to refresh the company’s brand in 2008. The bank conducted a market study which . . .

This content is only accessible to members with a current subscription. If you are a subscriber but don't have online access, please contact us at 952-835-2275.

Purchase Subscription