It’s risky to showcase a bank’s people and culture using social media. If the content is contrived or if employees aren’t comfortable being creative, not only can the effort fail, it can make the bank’s culture and people look foolish. Choice Financial Group took such a risk in October 2014. Under the leadership of Tim Heilman, it succeeded in creating interesting content on its Facebook page that customers share widely.
NorthWestern Financial Review is honoring Heilman as a Rising Star in Banking for 2015, along with six other bankers.
With more than 3,900 “likes,” the . . .
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