Notes, News and Views on Community Banking

SHAZAM offers new marketing capability through NCR partnership

      SHAZAM is now offering ATM marketing software from NCR Corporation. SHAZAM will offer its 1,500 bank and credit union clients in 30 states the ATM marketing and Preference Center modules of NCR’s APTRA eMarketing solution.

      The ATM marketing module provides a centralized and secure means to run personalized direct marketing programs to customers, seamlessly integrated with ATM transactions, enabling the same level of personalization as they get in the branch . . .

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