Pride fuels Nebraska commercial lender’s success

When Krista Heiss joined NebraskaLand National Bank in its rented store-front location in its first days of existence, she was just grateful to have a job.

The bank was chartered in 1998 with $3 million in capital, and Heiss joined the bank fresh out of college with a bachelor’s degree in business administration and finance. Her youthful zeal and relative inexperience proved to be a boon. “At the time, I was 22; I don’t know that I fully grasped what we were doing,” Heiss said. “I thought it was cool, but now I look back and think . . .

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