Wealth management marketing: From ‘Secondhand Rose’ to ‘It Girl’
Who knew that a line of business which doesn’t have mass market appeal and has a sales cycle that’s measured in years, would be on a lot of bank marketing plans for 2021?! It’s true. After decades of writing yawn-inducing brochures with exhaustive definitions of services like testamentary trusts, wealth management is being recognized as a low-capital-requirement, higher-than-average ROE banking division worth actively pursuing. [Continue]