It’s happened to us all. You’re waiting in a long, slow line at the supermarket. You’re finally next. You start to envision the outside world again, sensing you will soon be on your way. Then it happens: The person in front of you takes out … gulp … a checkbook.
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Experts list several qualities for success on social media: Positivity, teamwork, differentiating yourself from competitors that offer similar products and services, and spotlighting important community work in a light-hearted way. Social campaigns that hit all the marks and maximize budget dollars will increase the number of followers, will attract new customers — and will possibly attract new employees in the process. [Continue]
Environmental, social and governance policies have increasingly become a focus of bank investors, regulators and customers. Bank boards must work collaboratively with management to create a framework to implement these policies, including board committee composition, risk identification, goal-setting, performance measurement and disclosure of sustainability practices. [Continue]
How do you choose a social media channel? Who should you target? What do you say? All great questions. Unfortunately, there is no “one size fits all” solution to this age-old problem. Although the shift to primarily digital marketing has provided new and exciting opportunities to reach customers and prospects, it also brings competitive challenges and ever-changing platforms and algorithms — converting today’s marketing from art to science. [Continue]