Map the customer’s journey to attract and engage

Understanding and optimizing the customer journey can deliver significant value, enhancing customer satisfaction, loyalty and advocacy. By taking the time to map out what you want your community bank’s customer journey to be, you begin to control the narrative for current and prospective customers alike.
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Regulation — then and now

Things change over time, and if you go back far enough, differences can be dramatic. I cite the regulatory environment for community banks as an example. [Continue]