Social media best practices: What to know (and do)

How do you choose a social media channel? Who should you target? What do you say? All great questions. Unfortunately, there is no “one size fits all” solution to this age-old problem. Although the shift to primarily digital marketing has provided new and exciting opportunities to reach customers and prospects, it also brings competitive challenges and ever-changing platforms and algorithms — converting today’s marketing from art to science . . .

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