Straight Talk — Market Direct Deposit

It is only about half a year now until the Federal Government stops mailing Social Security checks. By March 1, 2013, nearly all federal benefits are going to be delivered electronically, either to the recipient’s local bank account or to a debit card account in Texas. Although the vast majority of Social Security benefit recipients already receive benefits by direct deposit, the looming deadline offers banks a great marketing opportunity to reach out to those still receiving paper checks.

It is important that banks make the most of this opportunity because a marketing effort pushing . . .

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