Does your bank have a strategy for attracting Millennials? If not, I encourage you to think about how to market to these 80 million Americans. Millennials, born between 1982 and 2000, make up the largest demographic cohort – bigger even than the Boomers.
Sophie Kelly, a senior manager with the Wipfli accounting and consulting firm, shared details last month in a presentation at the annual convention of the Independent Community Bankers of Minnesota. Most Millennials don’t feel confident they have a sufficient level of financial literacy; 71 percent prefer to go to the dentist than . . .
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