Business author B. Joseph Pine II spoke at the Minnesota Bankers Association convention last month, delivering a message that says a lot about the kind of service successful companies, including banks, will be offering in the coming years. Customers are searching for authenticity, he said, and companies that figure out how to “render authentic experiences” will succeed.
In a world where everything has been commoditized, it should come as no surprise that people are looking for things that are unique. Sadly, “authentic” is unique . . .
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