I invite you to think about the “why” behind your business. Banking, especially these days, is not for the faint of heart. In order to succeed you need to know why you are in it. Simon Sinek has made a name for himself helping people find their “why.” I encourage you to check out his website and watch his TED talk at www.startwithwhy.com.
The tendency in business is to start with “what,” as in what are we going to do . . .
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