As the old adage goes, it’s cheaper to keep a customer than gain a new one. In fact, some sources say that keeping one existing customer is five to seven times more profitable than gaining a new one. So what keeps banking customers happy and loyal? It’s not giving away a free toaster or Frisbee each time they sign up for new services (although that may help). What really matters is providing services and products that your customers want, especially if they can save money.
And customers love to save money on ATM . . .
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