Web Watch: Figuring Facebook

Banks try to build customer bonds through the web

      Banks are having a rough time deciding how to fit into Facebook. There is prevailing advice that says every business should have a presence there but for banks the question is “what is proper content?” What is a bank’s place among a customer’s digital “friends?” 

      Banks of all sizes are stepping into Facebook. Some extend an invitation to peruse and “like&rdquo . . .

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