Wisconsin bank finds novelty in simple innovation

Before Bank Five Nine simplified its name last year from First Bank Financial Centre, it was the 23rd “First Bank” in the state of Wisconsin. Founded in 1859, it claimed to fill a niche by “partnering community involvement with competitive rates and exceptional customer service." Most community bankers would find this language familiar, but most community bankers don’t have a bobblehead replica of the CEO in the nation’s Bobblehead Hall of Fame . . .

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