How mid-market banks can measure branch profitability

Traditionally, the branch where a customer opens an account receives credit for that customer’s business. But what about scenarios where a customer opens an account, say near where she works, but primarily does transactional banking at a branch near where she lives?
Branch profitability calculations can get complicated quickly. [Continue]

Community banks can leverage data to stay competitive

Community and midmarket banks have typically maintained competitive advantages over large national banks with personalized service and strong community relationships. Yet, let’s face it. We live in a digital world where consumers demand online and mobile app options for commercial transactions — including banking — and a more personalized experience. [Continue]