Content-based marketing helps banks gain inside track

Community bank customers expect to be treated as individuals, not statistics. At the same time, marketing to customers “subjectively through personal stories instead of numbers clearly presents our dedication to our community,” explained Kristi Poling, marketing and creative services manager at Minnesota Lakes Bank, Delano, and its sister institution, Grand Rapids State Bank in Grand Rapids, Minn. [Continue]

Iowa bank finds success serving Amish community

“We have to be accommodative to their beliefs and honestly examine ourselves as a business to determine what is really core to our relationship needs,” explains Iowa banker Dan Thompson of the business his bank has built with the local Amish community. [Continue]

Wisconsin bank finds Sunbelt success in RVs

River Valley Bank, Wasau, Wis., has found success financing RVs through its Incredible Bank.

Wisconsin’s River Valley Bank originally launched as a deposit-gathering tool. It sustained itself during the recession, and now it’s expanded to serve the niche banking needs of luxury motorcoach owners. [Continue]

Western Iowa bank wins the dirt-track market

Western Iowa's Malvern Bank has found a niche in financing the dirt-track racing community. It is title sponsor of the Malvern Bank Super Late Model Series, an eastern Nebraska and western Iowa racing series.

In the small western Iowa town of Malvern and its surrounding communities, dirt-track racing is a popular pastime. In fact, many of the customers at Malvern Bank have been involved with the sport for at least two decades. But only since 2012 or 2013 has Jay Burdic and his team specifically marketed to that segment. [Continue]