Social media best practices: What to know (and do)

How do you choose a social media channel? Who should you target? What do you say? All great questions. Unfortunately, there is no “one size fits all” solution to this age-old problem. Although the shift to primarily digital marketing has provided new and exciting opportunities to reach customers and prospects, it also brings competitive challenges and ever-changing platforms and algorithms — converting today’s marketing from art to science. [Continue]

Take your M&A communications strategy to the next level

The pandemic turned what was a slow shuffle toward the edge of the technology cliff, into a hard shove right off the edge. Banks had to get nimble, creative, flexible and comfortable with a very different way of operating in a very short time period. And frankly, they did. The continuous push toward leveling up in the digital and technology game is often a driver for a larger decision to find one or more strategic partners, to combine resources — or organizations — to build the best, most competitive and sustainable solution. Enter the acquisition strategy! [Continue]