Features

Content-based marketing helps banks gain inside track

Community bank customers expect to be treated as individuals, not statistics. At the same time, marketing to customers “subjectively through personal stories instead of numbers clearly presents our dedication to our community,” explained Kristi Poling, marketing and creative services manager at Minnesota Lakes Bank, Delano, and its sister institution, Grand Rapids State Bank in Grand Rapids, Minn. [Continue]

Overproduction, trade tiffs and shifting consumer tastes spell bad times for dairy

Martin County, Minn., used to be all dairy 50 years ago. Now, with more than 150 hog farms, the county bills itself as Bacon Capital USA. Today, the county has three dairy farms, including that of Lori and Bob Calkins. In addition to dairy farming, Lori Calkins is a large-animal veterinarian who speaks of changes in dairy farming that have helped the industry become so much more efficient. [Continue]

Bankers well-positioned to help farm customers through crises

In the last 12 months, Bob Worth has lost three Minnesota farming friends to suicide. Two of the men, aged 50 and 55, faced liquidation of their family farms. With the third, Worth said it was definitely not financial stress. He was “one of the best farmers in the area,” Worth said. “He just thought he was going downhill. As much help as he got, tried to get — medical help, psychological help — he just knew he was a failure.” [Continue]