Farmers State Bank of Hartland, Minn., has changed its name to Arcadian Bank. The name change and brand refresh, announced Jan. 4, is a nod to the rural bank’s expansion beyond agriculture and its unique approach to community banking.
“The name change allows us to emphasize our wide-ranging services that support the entire community and reflect our bank’s progressive culture.” said CEO Daniel Otten.
The new name, Arcadian Bank, reflects the bank’s agricultural roots: the term Arcadian means “harmony with nature,” the bank said in a news release. The tagline and core values of the bank remain the same: “Community owned. Community focused.”
Over the last 15 years, Arcadian Bank has grown from $40 million to $170 million in assets. In 2014, the bank became community-owned through a holding company formed by 78 local investors. Arcadian Bank operates in three southern Minnesota locations — Hartland, Albert Lea and Freeborn.