Farmers State Bank of Hartland announces new name

Farmers State Bank of Hartland, Minn., has changed its name to Arcadian Bank. The name change and brand refresh, announced Jan. 4, is a nod to the rural bank’s expansion beyond agriculture and its unique approach to community banking.

“The name change allows us to emphasize our wide-ranging services that support the entire community and reflect our bank’s progressive culture.” said CEO Daniel Otten.

The new name, Arcadian Bank, reflects the bank’s agricultural roots: the term Arcadian means “harmony with nature,” the bank said in a news release. The tagline and core values of the bank remain the same: “Community owned. Community focused.”

Over the last 15 years, Arcadian Bank has grown from $40 million to $170 million in assets. In 2014, the bank became community-owned through a holding company formed by 78 local investors. Arcadian Bank operates in three southern Minnesota locations — Hartland, Albert Lea and Freeborn.