Growing Wisconsin bank can depend on its marketer

Jennifer Sobotta is a marketing expert who can keep up with a bank in growth mode. Over the past seven years, Marshfield, Wis.-based Forward Financial Bank has made six purchases and Sobotta has kept up step-for-step. “Our marketing has been ratcheted up since she got here,” said Bill Sennholz, president of the $270 million bank. “I looked for someone like her for quite some time.”

Last month, Forward Financial announced its sixth acquisition. In a deal that challenged the lawyers and consultants, the $92 million Community Bank of Central Wisconsin in Colby will be broken up and . . .

This content is only accessible to members with a current subscription. If you are a subscriber but don't have online access, please contact us at 952-835-2275.

Purchase Subscription