Arts sponsorship needn’t break the bank. In fact, just a $500 investment each by all five locally-owned banks in York, Nebraska, added tens of thousands to the city’s Firecracker Frenzy fund for its annual Fourth of July celebration. All it took was creative ingenuity, and a coming together of community, to spark a plan.
A professor at York College approached the chamber of commerce seeking a project for his Organizational Management Studies class. That jived with the chamber and visitors boards’ shared interest in – and pooled resources for – creating a public art display. So the class ran . . .
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