Associated shrinks footprint

Green Bay, Wis.-based Associated Bank is consolidating 14 branches in Wisconsin as part of a footprint reorganization.

Wisconsin branches being consolidated are Appleton (Memorial Drive), Brown Deer (48th and Brown Deer Road), Clear Lake, Darlington, Kenosha (Pick ‘n Save), Madison (Broadway), Madison (Excelsior), Madison (Varsity), Milwaukee (Third Ward), Minocqua (Chippewa Street), Onalaska (Sand Lake Road), Stanley, Thiensville and Waukesha (Grand Avenue). 

Coinciding with the consolidations, the company will open a new branch location in Madison on Mineral Point Road.

“We continuously analyze and evolve our delivery model to ensure we are matching the preferences of our customers and their banking patterns,” said David Stein, executive vice president and head of consumer and business banking. “The Associated Bank branch consolidations align with an industry-wide trend, which includes consumer migration to mobile and online banking, a smaller branch footprint and lower frequency of branch walk-in traffic.”

The move was prompted by the increasing customer preference for digital platforms over physical branches, a trend exacerbated by the pandemic’s lobby shutdowns.

About 46 employees will be affected by the closures.

The $36 billion Associated will have more than 170 offices in Wisconsin after the changes, as well as 19 in Minnesota and 48 in Illinois.