Marketing

Turn PPP borrowers into core customers

Thousands of lenders across the country have loaned more than $230 billion to small businesses through the Paycheck Protection Program. While many banks focused on serving existing customers, perhaps equally as many attracted new customers. If your bank has acquired new customers through PPP, now is the time to solidify these relationships. [Continue]

Content is king

Breaking Banks, the No. 1 fintech podcast in the world, relies on word of mouth for marketing. Instead of creating sound bites highlighting products and services, banks seeking to reach customers through audio content should embed financial products into an examination of a customer’s bigger journey. [Continue]