Marketing

The language of gratitude wields great power

Many of you operate family-owned banks. How might personal notes of gratitude play into prospecting for new business? Imagine a young couple in town who recently closed on a mortgage receiving an email from your president reflecting on the excitement he or she felt when they had closed on their first home. Could such a personal note offer a word of caution borne of experience? Imagine the impact of such a personalized communication from a new friend at the bank. [Continue]

Turn PPP borrowers into core customers

Thousands of lenders across the country have loaned more than $230 billion to small businesses through the Paycheck Protection Program. While many banks focused on serving existing customers, perhaps equally as many attracted new customers. If your bank has acquired new customers through PPP, now is the time to solidify these relationships. [Continue]

Content is king

Breaking Banks, the No. 1 fintech podcast in the world, relies on word of mouth for marketing. Instead of creating sound bites highlighting products and services, banks seeking to reach customers through audio content should embed financial products into an examination of a customer’s bigger journey. [Continue]