Loyalty lessons banks can learn from the airlines industry
Loyalty programs are proliferating among banks as they compete to retain customers and gain wallet share. [Continue]
Community banking offers much more than financing
As community bankers, you wear many hats in your local economies. You’re not just financial service providers; you’re confidants, advisors and connectors. Your role extends far beyond processing transactions or approving loans. [Continue]
Hacks for posting financial content on TikTok
Perhaps your bank is thinking of dipping its toes into the waters of TikTok and becoming a financial influencer. What kind of content creation gets traction? [Continue]
The bank marketer’s tightrope: AI, automation, generations and sponsorships
There are four common areas that can trip up even the best laid marketing plan. [Continue]
How banks can speak their customers’ language
Financial transactions can be daunting — and even more so for the 1 in 5 U.S. residents who speak a language other than English at home. [Continue]
Stay relevant with human-centered innovation
You should strive to address your customers’ needs in ways that only you can. To do this, you will need a strong sense of who you are as a company and what makes you unique. [Continue]
Map the customer’s journey to attract and engage
Understanding and optimizing the customer journey can deliver significant value, enhancing customer satisfaction, loyalty and advocacy. By taking the time to map out what you want your community bank’s customer journey to be, you begin to control the narrative for current and prospective customers alike.
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Leveraging ‘coopetition’
If your bank is looking to grow niche products and services, how do you spread the word? Aggressive marketing is certainly one tactic, but word of mouth (especially within a community) can also expand your reach. [Continue]
Why the data behind sales performance matters
Many industries will not hire a salesperson without an evaluation to determine the candidate’s skill level. While a robust resume or a smooth interview can easily impress, assessing actual skill levels can reveal critical tendencies and potential weaknesses that CEOs need to know before making a job offer. Banks realize that they need to know this same information about their current sales team. [Continue]
Considering ‘brand’ as a recruitment and retention tool
Bankers often think of the word “brand” in terms of customer acquisition, but when competition for talent is fierce, should recruitment branding be on their radar? Job seekers are increasingly turning to social media when looking for their next position. What can community banks do to stand out as employers of choice through deployment of their brand? [Continue]