Opinion

Staying ahead of the curve on website trends

Having collaborated with hundreds of banks on their websites, I am eager to share our insights gained over the years and provide a glimpse into the future of web development. In an ever-changing digital landscape of compliance, marketing trends and user experience, it can feel hard to stay ahead of the curve. [Continue]

Deposits: The value of volume

No matter the market, a bank today likely has competitors offering 5.5 percent on a certificate of deposit. With competitors pushing the pricing envelope, leaders certainly may wonder: Will high cost of funds become a threat to return on assets? [Continue]

Reminders for regulators

Regulatory agencies are supposed to enforce laws written by Congress. Activist regulators who want to take matters beyond the letter of the law have a right like anyone else to work the political system to change the law. [Continue]

Map the customer’s journey to attract and engage

Understanding and optimizing the customer journey can deliver significant value, enhancing customer satisfaction, loyalty and advocacy. By taking the time to map out what you want your community bank’s customer journey to be, you begin to control the narrative for current and prospective customers alike.
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