The Independent Community Bankers of America unveiled an updated website and logo on Nov. 1.
The rebranding came after ICBA reevaluated the presentation of its services in advocacy, education and innovation. The updated logo includes clear and bolded letters and several marks on the left side which are intended to mirror the association’s amplifying effect on community banks.
ICBA is also expected to soon announce the rebranding of several subsidiaries and entities, which it expects will increase connections with ICBA and the community banking industry.
“Community banking is distinct, and so is ICBA, and this rebrand provides us with an opportunity to proudly embody, showcase and grow this distinctiveness within the market of financial trade associations,” said President and CEO Rebeca Romero Rainey. “We are proud to share our new brand with our members, policymakers, industry partners and media as we work every day to create and promote an environment where community banks flourish.”