National recognition by Newsweek surprised the team at Fidelity Bank & Trust, Dubuque, which serves 27 communities in northeast Iowa, plus two in Wisconsin and one in Illinois. The $1.5 billion bank is “very social,” said Kathy McAllister, chief retail and marketing officer. Getting a boost from a national magazine injected some octane in the bank’s already high-performance marketing strategy. In terms of its competitive edge, McAllister points to the bank’s social engagement and its investment in being the “local” provider . . .
This content is only accessible to members with a current subscription. If you are a subscriber but don't have online access, please contact us at 952-835-2275.