Straight Talk: The trust continuum

Business is ultimately about relationships – the interaction you share with your employees, colleagues, shareholders and customers. Trust is the natural product of a good relationship. When there is a high degree of trust, people become willing to take risks. And risk is essential for change. Launching something new, reaching out to a stranger, doing more than the minimum, or going the extra mile all involve risk. Yet life’s greatest rewards in the commercial arena as well as personal circles come when you go the extra mile, reach a little farther than you thought you could, or . . .

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