Two years ago, after buying my first pair of Brooks running shoes, I wrote about how its CEO (a former highschool classmate) pulled the upstart shoemaker from a cliff’s edge and made it relevant in a market dominated by Nike, Adidas and Skechers. He saved the company through a combination of tough and bold decision-making. I’m not a runner, but I appreciate the fit of my Brooks shoes and have been impressed by the way the company has engendered loyalty for its brand by fostering communities of elite runners . . .
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