Has someone ever interrupted a conversation with you to check their Blackberry? How did it make you feel? Unimportant? Insignificant? Small? With all the distractions, particularly those of the electronic bent, effective communication has never been more difficult. Banking is a relationship business and there is no relationship without good communications.
Bankers gathered recently for a marketing conference about how to reconnect with customers. While big advertising and public relations programs remain important, all communication starts small – it starts with the person right in front of you . . .
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