Ag banker cultivates savvy borrowers

“I’m always amazed — a lot of kids come out of college, and they don’t understand balance sheets, income statements, cash flows, sensitivity analyses like they should, and it’s like, you’re going to run a business that depends on that stuff.” That’s Nate Franzén, president, agri-business division, at First Dakota National Bank in Yankton, S.D. [Continue]

Content is king

Breaking Banks, the No. 1 fintech podcast in the world, relies on word of mouth for marketing. Instead of creating sound bites highlighting products and services, banks seeking to reach customers through audio content should embed financial products into an examination of a customer’s bigger journey. [Continue]

Communication key to community involvement

Jackson Winsett

Jackson Winsett, assistant vice president and community affairs officer for the Federal Reserve Bank of Kansas City, views the connection between financial institutions and communities as two-fold. “I look at it from two different perspectives, but they both revolve around reciprocation,” he said. “The better the community is, the more the businesses in that community will benefit.” [Continue]