The rise of the chatbot (and do you need one?)
Just 15 percent of community banks have already deployed chatbots with another 19 percent planning to invest and/or implement this year. The trend is obvious. The effectiveness, perhaps, is yet to be determined. We’ve all been on the receiving end of a useless chatbot, and, let’s face it, there are a lot of useless chatbots in the world. Don’t implement a chatbot simply because “everyone else is doing it.” Think about what you hope to accomplish and examine a chatbot’s features before making a decision. [Continue]